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What should I consider when choosing book marketing services?

Hi everyone, I’ve recently published my book and now I’m trying to figure out the best way to promote it. I keep seeing different book marketing services online, but it’s hard to know which ones actually work. Some focus on ads, others on social media or reviews. For those who have experience, what strategies helped you the most? I’d really appreciate any simple tips or honest recommendations before I make a decision.

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